In short, return metrics proved consistently favorable across initiatives. However, the most notable were 12 sales leads directly generated through the BDI-3 public relations campaign. Riverside Insights received inquiries from key stakeholders at educational institutions around the globe, including Italy and Iran. These leads speak volumes about the value and reach of strategically targeted news releases to secure meaningful ROI results. You can find out more about Riverside Insights here.  ^[9]

Digital Banking Platform Expands Library of Success Stories
Client: Aklami ^[10]

Recently, OMS worked with Alkami as part of Q4 client projects to develop a customer success story featuring its customer, credit union BCU. The case study highlight’s BCU’s successful implementation with Alkami’s digital banking platform. Moreover, the project is part of a larger campaign to develop a library of success stories showcasing how Alkami’s financial services customers transformed their banking services’ through digital channels. Ultimately the stories are promoted on the Alkami website, through social media channels and utilized by the sales team. The full case study can be downloaded here. ^[11]

Brother Introduces New Line of Mobile Ready Printers
Client: Brother Mobile Solutions^[12]

In order to fill a need for fast, flexible and creative point-of-service solutions, our client Brother Mobile Solutions (BMS) recently introduced the new RuggedJet Go series of mobile receipt printers. To support the launch, Outlook worked closely with the BMS’ marketing team to develop a content strategy and vertical content pieces focused on segments including retail and public safety. First we created a retail-focused white paper: ‘The New Retail Ecosystem’ – a key piece in the series’ launch. It was part of outbound email campaigns and is also available as gated content on the BMS website. ^[13][14]

Next, beyond the initial white paper, we created blog content to showcase how the new series supported parking operations and enforcing parking regulations. To build media interest, we also created an introductory press release “Brother Unveils New ‘On the Go-Ready’ Line of Mobile Receipt Printers,” which integrated with videos that the BMS team created to drive engagement.^[15][16][17]