Above all, 2020 has kept the entire world on its toes like never before. Despite all the unknowns and new challenges, it’s never too early to look back and celebrate successes. Thus we had a great time collaborating on Q4 client projects to support evolving marketing needs! Our recent support includes PR for new product launches, content development to promote client success and content strategy and messaging support for a client’s first virtual customer community. Take a look at what we’ve been up to lately.

Labelmaster Launches Dangerous Goods Industry’s First Digital Community
Client: Labelmaster^[1][2]

When the COVID pandemic hit, Labelmaster faced a challenge: cancel their annual Dangerous Goods (DG) Symposium or go virtual. Instead, Labelmaster went even bigger with a longstanding idea that would accomplish the symposium and more. As a result, they launched the DG Exchange – the DG industry’s first digital community. The goal? To create a place for supply chain and business professionals to share ideas, learn and collaborate in order to understand and navigate DG issues, challenges and trends.^[3]

 The community includes several Groups, each focused on specific areas in the DG industry (regulations, technology and lithium batteries, etc.). It offers members a wide range of opportunities to access and share insightful content. Additionally, they can attend educational events and engage with peers through open forums. First we helped Labelmaster plan, develop and launch the community with strategic support. Meanwhile we also developed messaging, content and a promotion plan, including an integrated digital and PR campaign. Within two months, DG Exchange hit 550 members. Subsequently, it continues to see high engagement on group and forum discussions, webinar attendance and more. Check it out, and let us know what you think!^[4][5]

Riverside Insights PR Outreach Supports Lead Generation
Client: Riverside Insights ^[6]

Riverside Insights is one of the leading and most long-standing developers in research-based assessments designed to help elevate the individual potential of students, clinical patients and employees/companies. Initially, Riverside Insights contacted OMS to support its IowaFlex™  adaptive achievement assessment launch. All together, the program included a phased media relations and social media campaign. First a soft roll-out began in Fall 2019, followed by a widespread launch in Summer 2020. Then we supported additional projects, including announcing Riverside Insights’ Battelle® Developmental Inventory, Third Edition™ (BDI-3™) assessment. ^[7][8]